advocates
allegiance
ambassadors
attitudinal
benchmark
branding
buyer
client care
commitment
committed
consumerism
contentment
credibility
customers
earmark
familiarity
fanaticism
favorite
followers
happy users
high esteem
homage
identity
image awareness
influencer
label conscious
lifestyle
nostalgia
patriotism
patronage
patronizer
predictability
preferred signature
quality
recognition
regarded
repeat purchase
repurchase
reputation
same manufacturer
satisfaction
stigma
supporter
think highly of
trademark
trust
trustworthy
value
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