accomplish
achievement
aim
assignment
background
basis
business
cause
change
company
competition
concept
corporate
customer
design
direction
future
goal
hit
idea
impetus
inspiration
intend
intent
intention
justification
leadership
management
market
marketing
mission
motivation
motive
objective
organization
performance
plan
point
potential
purpose
reason
schema
solution
stamp
strategy
success
target
value
vision
word